Homo Pomus - of Apple
Peter Day - BBC World Service - Interviews Andrew Witty of Smith Kline Beecham. This provides and excellent and short précis on how innovation can be institutionalised. The Pharma’ depends on successful innovation. GSK is a large corporation. However, they have been successful in addressing many of the institutional gotchas relative to innovation and have clearly embraced a lot of key ideas in their new innovation model. Enjoy….